Magento Open Source 2.2.x

Configuring Newsletters

The first step in creating newsletters is to configure the newsletter settings for your site. You can require customers to click a confirmation link that is sent by email to confirm the subscription. This double opt-inThe process for subscribing email recipients by requiring them to take a secondary step to confirm that they want to receive emails., method requires customers to confirm twice that they want to receive your newsletter, and reduces the possibility that it might be considered to be spam.

To configure subscription options:

1. On the Admin sidebar, tap Stores. Then under Settings, choose Configuration.
2. In the panel on the left under Customers, choose Newsletter.
3. If necessary, expand the Subscription Options section. Then, do the following:
a. Confirm the email template and sender of the each of the following email messages that are sent to subscribers:
  • Success email
  • Confirmation email
  • Unsubscribe email
b. To use the double opt-in process to confirm subscriptions, set Need to Confirm to “Yes.”
c. To allow people who do not have an account with your store to subscribe to the newsletter, set Allow Guest Subscription to “Yes.”
4. When complete, tap Save Config.