Marketing Automation is a cloud-based tool powered by dotmailer that produces professional, personalized email communications and reports using data from your Magento store.
Dotmailer gives you the ability to:
- Create customized email communications
- Import contacts
- Schedule campaigns
- Create rules to add logic and automate your campaigns
Changes In the Latest Release
Abandoned carts can trigger automation program enrollments, in addition to regular campaign sends.
All abandoned cart flows send CartInsight data in advance, which makes it possible to use the abandoned cart block in email campaigns.
CustomInsight subscription process correctly sends renewal emails to previously subscribed customers. The data can be used in various campaigns to target customers who renew their subscriptions.
Improved catalog synchronization for configurable, bundled, and grouped products improves product recommendation communications.