A widgetA prepared snippet of code that adds functionality and/or dynamic effects to your store. is a snippet of code that makes it possible to display a wide range of content and place it at specific block references in your store. Many display real-time, dynamic data and create opportunities for your customers to interact with your store. The Widget tool makes it easy to place existing content such as blocks with images and text, and interactive elements most anywhere in your store.
You can use widgets to create landing pages for marketing campaigns, display promotional content at specific locations throughout the store. Widgets can also be used to add interactive elements and action blocks for external review systems, video chats, voting, and subscription forms, or to provide navigationThe primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store. elements for tag clouds and image sliders.