The term content marketingThe art of promoting products or services by providing valuable information at no charge. refers to the art of promoting your products or services by providing valuable information to your customers at no charge. The quality of your content helps distinguish your store from others, increases your visibility to search engines, and provides support to your customers. This soft-sell approach is often more effective than advertising, builds credibility and trust, and can turn your store into a destination. Content is still king.
Your content should reflect the branding of your store, and be delivered with your distinctive visual presentation and voice to convey your message. Use pictures to tell a story. Educate, inspire, and entertain. Keep in mind that with quality content, sometimes less is more.
To display the Content menu:
On the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. sidebarThe right or left column of a two-column page layout., tap Content .
Create pages with text, images, blocks, variables, and widgets, that can be incorporated into the navigation of your store, and linked to other pages.
Create blocks of content without writing any code. Blocks can contain text, images, and even video, and can be assigned to any part of the page layout.
Display dynamic data and add blocks, links, and interactive elements most anywhere in your store.
Learn to manage the visual presentation of your store, apply themes, and schedule design changes.