Magento for B2B Commerce, 2.2.x

Linking Google Account

Step 1 of 3 for Google Shopping ads Channel onboarding.

You must link your Magento web account and your Google account. To accomplish this, you'll need your loginThe process of signing into an online account. credentials for the Magento web account that you used to get your APIApplication Program Interface: A software interface that lets third-party applications read and write to a system using programming language constructs or statements. Key and the login credentials for your Google account.

If you see a message requiring a Google API Key, see Verifying the Google API Key.

Your Google account is a general or business specific account for adding Google services and additional account for Merchant Center and Ads.

  • If you already have a Google account, you'll need your Google login credentials to complete this linking process.
  • If you don't have a Google account, go to and click Create account. Follow the prompts to create a new Google account. Make note of your login credentials. When your Google account setup is complete, you can sign in to Google and complete this linking process.

We recommend using (or creating) a Google account associated to your business or company. This Google account will be the primary owner (admin) of the Google Merchant Center and Google Ads accounts you set up in this integration with Google Shopping ads Channel. The payment methods you set up in your Google account will be used to complete purchases for Google Ads services.

Helpful tips for onboarding! Turn off pop-up blockers in your web browser. Some browsers may include pop-up blockers by default (like Chrome). You cannot complete onboarding with pop-up blockers enabled.

Sign in to the Google Shopping ads Channel and link to Google:

1. On the Admin sidebar, click Marketing. Then under Advertising Channels, click Google Shopping ads.
2. The onboarding overview displays. Click Get Started.

3. In Sign in with Google, enter your Google account credentials (email address and password) or select an account and sign in.

You may need to enter an authenticator (if added to the account during creation).

Create a Smart Shopping Campaign

check Continue to Google Merchant Center Account

For information about creating your Google account, see Google's Create a Google Account. For information about Google Merchant Center accounts, see the Google Merchant Center Beginner's Guide.