Magento for B2B Commerce, 2.2.x

Google Shopping ads Channel

Simplify your Google promotions and ad campaign management by integrating your Magento catalog with Google through Magento's Google Shopping ads. This extension syncs your Magento product catalog and other information with your Google Merchant Center (GMC) and Ads accounts to promote and sell products. When you have integrated your Magento catalog, you can manage your GMC catalog and publish Google Smart Shopping ads campaigns directly from Magento.

This guide provides insights to Google accounts, onboarding, managing your catalog, and developing campaigns. See the following sections to install, onboard, and start selling with Google.

Have questions? Check out the Google Shopping ads Channel FAQ and best practices topics to better understand Google and Magento integrations. You can also perform a search for Google Shopping ads in the Magento Help Center for additional troubleshooting topics.

Getting Started with Google Shopping ads Channel

Google Shopping ads Channel integrates Google Merchant Center, Google Ads, and your Magento catalog to advertise and sell products. Learn more about installing the extension, FAQs, terms, workflows, best practices, and more.



Onboarding Google Shopping

Set up and configure all accounts and integrate with Google following the onboarding process. The process walks through creating all accounts, syncing products, and creating your first Smart Shopping ad campaign.



Managing Google Accounts

Review and manage your Google account errors and settings. You must resolve any account issues to create and sell through campaigns.



Managing Google Products

Review and manage synced products with Google. All synced products save to a Google product catalog with a status of approved or disapproved. Products must be approved to display in ads.



Managing Ad Campaigns

Magento supports only Google Smart Shopping campaigns, allowing you to create and manage campaigns directly through the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed..