Magento for B2B Commerce, 2.2.x
Intelligent Repricing Rule: Select Rule Type

An intelligent repricing rule uses Amazon competitors' pricing to determine your listing price. Competitors are other sellers that are listing the same products you are listing on Amazon.

Sections of an intelligent repricing rule include:

To configure the Select Rule Type section of an Intelligent Repricing Rule Action:

Define the Rule Type in the Select Price Rule Type section.

1. For Rule Type, select "Intelligent repricing rule" in the drop-down.
2. For Competitor Price Source, select an option in the drop-down.
  • Use "Buy Box" Price: Select this option when you want to adjust your Amazon pricing based on the Amazon Buy Box seller price. A Buy Box price exists when multiple sellers on Amazon offer the same product. Amazon defines the Buy Box seller based on performance requirements. Merchants seek to win the Buy Box seller status and offers maximum visibility of your product listings.
  • Use Lowest Competitor Price: Select this option when you want to compare and adjust your listing price to competitor pricing for the same product. When this option is selected, the Minimum Positive Feedback and Minimum Feedback Count fields enable.
3. If enabled, select an option for Minimum Positive Feedback .
  • All Competitor's Prices: Select this option when you want to compare and adjust your pricing based on all competitor prices for the same product.
  • Minimum 80/90/95/98% positive feedback: Select this option when you want to limit the competitors to whom you compare and adjust your pricing for the same product. This will narrow down your competitors further by requiring their listing to have a minimum of the chosen percentage of positive feedback and then use the lowest price of that subset of competitors.
4. If enabled, enter a numerical value for Minimum Feedback Count.

This is an optional numerical value that further narrows down the competitive pricing. For example, if a merchant has a 95% positive feedback rating, but only has a feedback count of 20, this might not be a competitor you would want to be included to modify your pricing against. However, if you put a value of 1000, it would require that the merchant have 95% positive feedback and a minimum of 1000 merchant reviews.

You might use these competitor pricing and feedback options to avoid basing your pricing against a competitor who has poor feedback and is selling a lower quality product.


Intelligent Repricing Rule: Select Rule Type

Field Descriptions

Field

Description

Rule Type

Options:

  • Standard price rule: This rule type allows you to increase or decrease the Amazon listing price by a specific percentage or fixed dollar amount relative to the Magento catalog price (or Price Source).
  • Intelligent repricing rule: This rule type allows you to adjust your products listing prices on Amazon, based on competitor's pricing. This option enables the Competitor Price source, Minimum Positive Feedback, Minimum Feedback Count, and Competitor Conditional Variances fields. It also enables the Floor Price and Optional Ceiling Price sections.

Competitor Price Source

Options:

  • Use "Buy Box" Price: Select this option when you want to adjust your Amazon pricing based on the Amazon Buy Box seller price. A Buy Box price exists when multiple sellers on Amazon offer the same product. Amazon defines the Buy Box seller based on performance requirements. Merchants seek to win the Buy Box seller status and offers maximum visibility of your product listings.
  • Use Lowest Competitor Price: Select this option when you want to compare and adjust your listing price to competitor pricing for the same product. When this option is selected, the Minimum Positive Feedback and Minimum Feedback Count fields enable.

Minimum Positive Feedback

Only active if Use Lowest Competitor Price is selected. Options:

  • All Competitor's Prices: Select this option when you want to compare and adjust your pricing based on all competitor prices for the same product.
  • Minimum 80/90/95/98% positive feedback: Select this option when you want to limit the competitors to whom you compare and adjust your pricing for the same product. This will narrow down your competitors further by requiring their listing to have a minimum of the chosen percentage of positive feedback and then use the lowest price of that subset of competitors.
Minimum Feedback Count Only active if Use Lowest Competitor Price is selected. This is an optional numerical value that further narrows down the competitive pricing. For example, if a merchant has a 95% positive feedback rating, but only has a feedback count of 20, this might not be a competitor you would want to be included to modify your pricing against. However, if you put a value of 1000, it would require that the merchant have 95% positive feedback and a minimum of 1000 merchant reviews.