Differentiate and Personalize
Magento offers a rich set of tools to create personalized experiences across multiple digital touchpoints, based on customer activity and profile.
Offer a curated product selection with custom pricing for specific companies, while continuing to offer the standard catalog with regular pricing for general customers.
Optimize your marketing initiatives with dynamic content, promotions, and banner based on properties such as customer address, order history, and shopping cart contents.
Customize the shopping experience with price rules and promotions that trigger at the product or shopping cart level.
Offer different products and pricing according to customer group or shared catalog. Determine which discounts are available, and the tax class that applies to the order.
Maintain multiple tailored sites based on brand, geography, channel partner, or account. Introduce new market and languages, and track analytics from a single Admin.