The Marketing menu provides access tools for managing promotions, communications, SEOSearch Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors., and user-generated content.
To display the Marketing menu:
On the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. sidebarThe right or left column of a two-column page layout., tap Marketing.
Create catalog and cart price rules that trigger discounts based on a variety of conditions. Set up promotions that spring into action when the required conditions are met.
Private sales and other catalog events are a great way to leverage your existing customer base to generate buzz and new leads with exclusive access for members only, or by invitation.
Connect your store to Facebook.
Leverage user-generated product reviews to create a sense of community, and increase sales.