Customer segments allow you to dynamically display content and promotions to specific customers, based on properties such as customer address, order history, shopping cartA grouping of products that the customer wishes to purchase at the end of their shopping session. contents, and so on. You can optimize marketing initiatives based on targeted segments with shopping cart price rules and banners. You can also generate reports and export the list of targeted customers. Because customer segment information is constantly refreshed, customers can become associated and disassociated from a segment as they shop in your store.
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