A persistent shopping cartA grouping of products that the customer wishes to purchase at the end of their shopping session. keeps track of unpurchased items which are left in the cart, and saves the information for the customer’s next visit. Customers who are “remembered” can have the contents of their shopping carts restored the next time they visit your store.
Using a persistent shopping cart can help reduce the number of abandoned shopping carts and increase sales. It is important to understand that the persistent shopping cart does not expose sensitive account information at any time. While the persistent shopping cart is use, both registered customers and guest shoppers are required to either log in to an existing account, or create a new account before going through checkout. For guest shoppers, a persistent shopping cart is the only way to retrieve information from a previous session.
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