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The Marketing menu provides access tools for managing promotions, communications, SEOSearch Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors., and user-generated content.
To display the Marketing menu:
On the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. sidebarThe right or left column of a two-column page layout., tap Marketing.
Leverage user-generated product reviews to create a sense of community, and increase sales.