Magento Open Source 2.1.x
Google API

Stores > Settings > Configuration > Sales >Google APIApplication Program Interface: A software interface that lets third-party applications read and write to a system using programming language constructs or statements.

Google Analytics
Field Descriptions

Field

Scope

Description

Enable

Store View

Enables Google Analytics for your store. Options: Yes / No

Account Number

Store View

The account number, or tracking code, that was assigned when you created your Google Analytics account.

Enable Content Experiments

Store View

Activates Google Content Experiments, which can be used to test up to ten different versions of the same page. Options: Yes / No

Field Descriptions

Field

Scope

Description

Enable

Store View

Enables Google Analytics for your store. Options: Yes / No

Account Type

Store View

Determines the type of Google Analytics account and tracking code that is used to monitor store activity and traffic. Options:

Universal Analytics

Google Tag Manager

Enable Content Experiments

Store View

Activates Google Content Experiments, which can be used to test up to ten different versions of the same page. Options: Yes / No

Container ID

Store View

The ID from your Google Tag Manager account. If Google Tag Manager is already installed and configured for your store, the Container ID appears automatically.

List property for the catalog page

Store View

Identifies the data source for the product list. Default value: Catalog Page

List property for the cross-sell block

Store View

Identifies the data source for the cross-sell block. Default value: Cross-sell

List property for the up-sell block

Store View

Identifies the data source for the up-sell block. Default value: Up-sell

List property for the related products block

Store View

Identifies the data source for the related products block. Default value: Related Products

List property for the search results page

Store View

Identifies the data source for the search results page. Default value: Search Results

‘Internal Promotions’ for the promotions field “Label”

Store View

Identifies the data source for internal promotions. Default value: Label

Google Adwords
Field Descriptions

Field

Scope

Description

Enable

Store View

Enables Google Adwords for the store. Options: Yes / No

Conversion ID

Store View

The ID from your Google AdWords account.

Conversion Language

Store View

The language that is used for AdWords conversions. Options: All available languages

Conversion Format

Store View

Determines the format of the Google Site Stats notification that appears on the conversionA marketing term that indicates a goal has been reached. If the goal is to sell a product, conversion is reached when a visitor to your site becomes a buyer. page. The notification links to a page that informs visitors about the cookies that are used to track their visits. To learn more, see: About Conversion Tracking on the Google website. Default value: 2.

This numeric value is assigned to the google_conversion_format variable in your AdWords script.

1

Displays a one-line notification.

2

Displays a two-line notification.

3

Displays no customer notification.

Conversion Color

Store View

Determines the color of the conversion label. Use a color picker to choose the hexadecimal value.

This hexadecimal value is assigned to the google_conversion_color variable in your AdWords script. For example: ffffff.

var google_conversion_color = "ffffff";

Conversion Label

Store View

A text label that appears with the Google Site Stats notification. For example, "Thank you for shopping!"

This text string is assigned to the google_conversion_label variable in your AdWords script.

Conversion Value Type

Store View

Specifies the type of value that is used to determine when a conversion takes place. Options:

Dynamic

Determines that a conversion has occurred based on the dynamic Order Amount.

Constant

Determines that a conversion has occurred based on the value entered.

Conversion Value

Store View

Specifies the value that is used for a "Constant" conversion value type.