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Research shows that people who use search are more likely to make a purchase than those who rely on navigationThe primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store. alone. In fact, according to some studies, people who use search are nearly twice as likely to make a purchase. In this section of the guide, we will explore how customers search for products in your catalog, and how you can configure catalog search.