The term navigationThe primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store. refers to the methods shoppers use to move from page to page throughout your store. The main menu, or top navigationThe primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store. of your store is actually a list of categoryA set of products that share particular characteristics or attributes. links, and provides easy access to the products in your catalog. You will also find categories in the breadcrumbA navigation aid that helps the user to keep track of their location within your store. trail that runs across the top of most pages, and in the layered navigation that appears on the left side of some two- or three-column pages.
For a product to be visible in your store, it must be assigned to at least one category. Each category can have a dedicated landing pageA page on your site where a visitor arrives after clicking a link or advertisement. with an image, static blockA fixed content block that can be displayed on various content pages in a store., a description, and a list of products in the category. You can also create special designs for category pages that are active only for a specific period of time such as for a holiday or promotion.
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