Magento 2.0.18 is the final 2.0.x release. After March 2018, Magento 2.0.x will no longer receive security patches, quality fixes, or documentation updates. To maintain your site's performance, security, and PCIPayment Card Industry: Refers to debit and credit cards and their associated businesses. compliance, upgrade to the latest version of Magento.
Increase Average Order Value
Magento's rule-based engine lets you segment customers dynamically and build segments based on specific characteristics such as customer address, order history, shopping cartA grouping of products that the customer wishes to purchase at the end of their shopping session. content, and much more.
Create limited-time offers and coupons that customers can scan with their phone and apply to a purchase.
Another way to increase AOV is to offer suggestions for related products and opportunities to up-sell and cross-sell at strategic points along the path to conversionA marketing term that indicates a goal has been reached. If the goal is to sell a product, conversion is reached when a visitor to your site becomes a buyer..
Send automated reminder emails to customers who have added items to their carts or wish lists, but haven’t made a purchase. A variety of triggers can launch automated emails, including total cart value, quantity, items in the cart, and more.
Restrict access to data in the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. on a “need to know” basis. Create multiple admin roles for read-only or and editing privileges. Track and review all activity at a granular level to specific stores and websites.
Enhance performance by caching primary pages. Caching pages improves server response times, reduces load, and increases sustainable traffic.
You can use tags to define which components to cache, so only relevant pages are cached as updates take place. It also has the ability to identify and differentiate visitors from shoppers.
Archiving orders frees resources and improves performance when sales reps are assisting customers with orders.
Automatic reindexing takes place whenever prices change, shopping carts are updated, or new categories created. Reindexing is a background process that does not interfere with store operations.