Magento Commerce, 2.0.11

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Targeting Customer Segments with Banners

A banner can target a specific customer segment, and be incorporated into a cart price rule. Because customer segments are dynamic, the price rule can adjust to changes in customer activity.


To associate a customer segment with a bannerPromotional graphics displayed either horizontally on the top of a web page or vertically on the left or right margins. Website advertisements are often displayed as banners.:

1. On the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. sidebarThe right or left column of a two-column page layout., tap Content. Then under Elements, choose Banners.
  • In the upper-right corner, tap Add Banner.
  • Open an existing banner in edit mode.
2. Set Customer Segments to “Specified.” Then in the list, select each customer segment that you want to target with the banner.

Targeted Customer Segment
3. In the panel on the left, choose Related Promotions. Then, mark the checkbox of each related promotion.

Related Promotions
4. Update the other banner settings as needed.
5. When complete, tap Save Banner.