Magento Commerce, 2.0.11

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In this section of the guide, you’ll learn how to set up targeted promotions with price rules, and leverage your store's built-in shopping tools to create opportunities for customer engagement. You can leverage multiple sales channels by sending your product feed to shopping sites, and marketplaces. Then, use Google tools to analyze traffic, optimize your content, and plan your next campaign.

Shopping Tools

Learn about the tools available to shoppers that encourage engagement and foster sales


Learn to set up catalog and cart price rules that trigger discounts based on a variety of conditions. Target customer segments, and set up gift registries, and loyalty programs with customer rewards. Host private sales and special events.


Use intelligence gleaned from customer segments and purchase patterns to dynamically position products in your store.


Learn how to personalize email notifications and sales documents to support your brandA unique identity that defines a particular product or group of products.. Create newsletters, and manage subscriptions.

SEO & Search

Learn about the search tools that are available to customers, and how to fine-tune the configuration to increase sales.

Learn best practices and techniques to support your SEOSearch Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors. initiative.

Marketing Menu

Shopping Tools

Opportunities to Engage

Product Relationships

Compare Products

Recently Viewed / Compared

Gift-Related Options


Catalog Price Rules

Multiple SKUs

Cart Price Rules

Coupon Codes

Configuring Coupon Codes

Coupon Report

Free Shipping Promotion

Buy X Get Y Free

Discount with Minimum Purchase

Customer Segments

Customer Segment Attributes

Creating a Customer Segment

Targeting Segments in Price Rules

Targeting Segments with Banners


Visual Merchandiser

Creating Category Rules

Configuring Visual Merchandiser

Related Products Rules

Creating a Related Product Rule

Related Product Rule Priority

Configuring Related Product Rules

Customer Engagement

Email a Friend

Wish Lists

Configuring Wish Lists

Updating a Wish List

Wish List Search

Product Reviews

Configuring Product Reviews

Product Ratings

Gift Registries

Gift Registry Workflow

Gift Registry Information

Setting Up a Gift Registry

Configuring Gift Registries

Gift Registry Search

Rewards & Loyalty

Configuring Reward Points

Reward Exchange Rates

Reward Points in Price Rules

Private Sales & Events

Event Components

Event Ticker

Configuring Events

Restricting Access

Creating Events

Updating Events


Configuring Invitations



Supported Email Clients

Preparing Your Email Logo

Configuring Email Templates

Sales Email

Payment Failed Emails

Admin Email

Customizing Email Templates

Header Template

Footer Template

Message Templates

Email Template List

Configuring Email Communications

Sales Documents

PDF Logo Requirements

Adding Reference IDs to Header

Email Reminders

Creating Email Reminders

Configuing Email Reminders

Email Reminder Templates


Configuring Newsletters

Newsletter Templates

Sending Newsletters

Managing Subscribers

RSS Feeds

Setting Up RSS Feeds


Adding Predefined Variables

Creating Custom Variables

Markup Tags

Using Markup Tags in Links

Variable Reference

SEO & Search

Catalog Navigation

Top Navigation

Breadcrumb Trail

Product Listings

Pagination Controls

Layered Navigation

Filterable Attributes

Price Navigation

Configuring Layered Navigation

Catalog Search

Quick Search

Advanced Search

Search Results

Search Suggestions

Weighted Search

Configuring Search

MySQL Search

Solr Search

Using a Flat Catalog

Setting Up a Flat Catalog

Search Terms

Popular Search Terms

Adding Search Terms

Search Terms Report

SEO Best Practices

Meta Data

Canonical Meta Tag

Using a Sitemap

Configuring the Sitemap

Search Engine Robots

URL Rewrites

Configuring URL Rewrites

Automatic Product Redirects

Creating URL Rewrites

Google Tools

Google Analytics

Google Tag Manager

Creating a Tag to Track Conversions

Creating a Tag for Enhanced Ecommerce

Troubleshooting Tools

Google Adwords