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In this section of the guide, you’ll learn how to set up targeted promotions with price rules, and leverage your store's built-in shopping tools to create opportunities for customer engagement. You can leverage multiple sales channels by sending your product feed to shopping sites, and marketplaces. Then, use Google tools to analyze traffic, optimize your content, and plan your next campaign.
Learn about the tools available to shoppers that encourage engagement and foster sales
Learn to set up catalog and cart price rules that trigger discounts based on a variety of conditions. Target customer segments, and set up gift registries, and loyalty programs with customer rewards. Host private sales and special events.
Use intelligence gleaned from customer segments and purchase patterns to dynamically position products in your store.
Learn how to personalize email notifications and sales documents to support your brandA unique identity that defines a particular product or group of products.. Create newsletters, and manage subscriptions.
Learn about the search tools that are available to customers, and how to fine-tune the configuration to increase sales.
Learn best practices and techniques to support your SEOSearch Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors. initiative.
To help you get the most from the material, take a moment to become familiar with how to use this guide. You’ll see how the content is organized, explore the navigationThe primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store., and become familiar with a few tools.
This guide has a responsive layoutThe visual and structural composition of a page. with three different display modes. If you resize the window, the format adjusts to the dimensions of a desktop, notebook, and smart phone.
On a desktop, the full menu appears across the top of the page. On a notebook or mobile device, the menu is hidden. Click the Slide Out button in the header to display the menu. Then, click it again to return to the current topic.
Click any standard screenshot to zoom in for a closer view. Then, click the image again to close the popup.
The main menu is organized into main sections that cover every aspect of running your store. You can explore the topics through the menu, breadcrumbA navigation aid that helps the user to keep track of their location within your store. trail, and the table of contents that appears to the right when there are additional topics on the subject to explore.
Use the Search box in the header to find a topic. In the matching topics, every instance of the search term is highlighted. For multiple words, each appears in a different color. To restore the normal display, click the Remove Highlights button in the toolbar.
Drop-down sections are used primarily for topics with multiple sets of instructions, multiple reference sections, and workflows. To expand all drop-downs on the page, or return them to a collapsed state, click the Expand All / Collapse All button.
To print the current topic from the browser, click the Expand All button to make sure that any content in drop-down sections is included. Then, click the Print button to print the topic.
For the best results, print from the PDF guide. To open a PDF, click the download link to the guide. To view the guide in Adobe Reader, click the Adobe icon in the upper-right corner. Then, click Open in Adobe Reader. If the “Plugin Blocked” message appears, click the message and select the Allow Plugins option.
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