Magento Commerce, 2.0.11

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Search Engine Optimization

The Search Engine Optimization page includes the primary fields used by search engines to index the product. Although some search engines ignore meta keywords, others continue to use them. The current best practice is to incorporate high-value keywords in both the meta title and meta description.

The default value for each meta data field is auto-generated based on the configuration setting. Each field contains a placeholder that is replaced by an actual value. To learn more, see: Product Fields Auto-Generation.


Search Engine Optimization
  • Field Descriptions

    Field

    Scope

    Description

    URLUniform Resource Locator: The unique address of a page on the internet. Key

    Store View

    Determines the online address of the product.The URL key is added to the base URL of the store, and appears in the address bar of a browser. Magento initially creates a default, “search engine friendly” URL, that is based on the product name.

    The URL Key should be all lowercase characters, with hyphens instead of spaces. Do not include a suffix such as .html in the URL Key, because it is managed in the configuration.

    Meta Title

    Store View

    The title appears in the title bar and tab of your browser, and is also used as the title on a search engine results page (SERPSearch Engine Results Page). The meta title should be unique to the page, and less than 70 characters in length.

    Auto-generated value: {{name}}

    Meta Keywords

    Store View

    Relevant keywords for the product. Consider using keywords that customers might use to find the product.

    Auto-generated value: {{name}}

    Meta Description

    Store View

    The meta description provides a brief overview of the page for search results listings. An ideal length is between 150-160 characters in length, with a maximum of 255 characters. Although not visible to the customer, some search engines include the meta description on the search results page.

    Auto-generated value: {{name}} {{description}}