Magento Open Source, 2.0.x

Magento 2.0.18 is the final 2.0.x release. After March 2018, Magento 2.0.x will no longer receive security patches, quality fixes, or documentation updates. To maintain your site's performance, security, and PCIPayment Card Industry: Refers to debit and credit cards and their associated businesses. compliance, upgrade to the latest version of Magento.

Increase Average Order Value

Magento Open Source 2.0 provides a range of tools to help you tailor the shopping experience, and encourage your customers to put more items in their shopping carts and spend more money.


Use catalog and shopping cartA grouping of products that the customer wishes to purchase at the end of their shopping session. price rules to create promotions that kick into gear when a set of conditions is met.


Create limited-time offers and coupons that customers can scan with their phone and apply to a purchase.

Product Suggestions

Another way to increase AOV is to offer suggestions for related products and opportunities to up-sell and cross-sell at strategic points along the path to conversionA marketing term that indicates a goal has been reached. If the goal is to sell a product, conversion is reached when a visitor to your site becomes a buyer..

User Permissions & Roles

Restrict access to data in the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. on a “need to know” basis. Create multiple admin roles for read-only or and editing privileges. Track and review all activity at a granular level to specific stores and websites.

Full-Page Caching

Enhance performance by caching primary pages. Caching pages improves server response times, reduces load, and increases sustainable traffic.

You can use tags to define which components to cache, so only relevant pages are cached as updates take place. It also has the ability to identify and differentiate visitors from shoppers.