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Search Terms

You can learn what your customers are looking for by examining the search terms they use to find products in your store. If enough people look for a product that you don’t carry, perhaps it’s time to add it to your catalog. Meanwhile, rather than have them leave them empty handed, why not redirectA method used to alert browsers and search engines that a page has been moved. 301 Redirect: Permanent change 302 Redirect: Temporary change them to another product in your catalog? Here are a few ways you can leverage customer search terms:

Landing Page

The landing pageA page on your site where a visitor arrives after clicking a link or advertisement. for a search term can be a content page, a categoryA set of products that share particular characteristics or attributes. page, a product detail page, or even a page on a different site.


One way to improve the effectiveness of catalog search is to include different terms that people may use to describe the same item. You don’t want to lose a sale just because someone is looking for a “sofa,” and your product is listed as a “couch.” You can captureThe process of converting the authorized amount into a billable transaction. Transactions cannot be captured until authorized, and authorizations cannot be captured until the goods or services have been shipped. a broader range of search terms by entering the words, “sofa” “davenport,” and “loveseat” as synonyms for “couch,” and direct them to the same landing page.

Misspelled Words

Use search terms to capture common misspellings and redirect them to the appropriate page. For example, if you sell wrought iron patio furniture, you know that many people misspell the term as “rod iron,” or even “rot iron.” You can enter each misspelled word as a search term, and make them synonyms for “wrought iron.” Even though the word is misspelled, the search will be directed to the page for “wrought iron.”