Magento Commerce, 1.14.x

Magento 1.x Software Support Notice
For Magento Commerce 1, Magento is providing software support through June 2020. Depending on your Magento Commerce 1 version, software support may include both quality fixes and security patches. Please review our Magento Software Lifecycle Policy to see how your version of Magento Commerce 1 is supported.


A wishlist is a list of products that registered customers can share with friends or transfer to their shopping carts at a later date. When wishlists are enabled, the Add to Wishlist link appears on the category and product pages of your store. Customers can maintain multiple wishlists, which allows them to:

  • Make each wishlist private or public
  • Move items between wishlists
  • Search for public wishlists of other customers, and purchase items

Depending on the theme, the Add to Wishlist might be a text link or a graphic image. In the Magento demo store, the link is represented by a heart image. Registered customers can click the Add to Wishlist link, add the product to the wishlist, and share it with friends. Wishlists increase customer loyalty and bring new people to your store.

Add to Wishlist Link on Product Page

Shared wishlists are sent from a store email address, but the body of the message contains a personalized note from the customer. You can customize the email template that is used for the notification message when wishlists are shared, and choose the store contact that appears as the sender.

Each wishlist can be maintained in the customer’s account dashboard, where it can be updated, and used to add products to the shopping cart. When a product with multiple options is added to a wishlist, any options selected by the customer are included in the wishlist item description. For example, if the customer adds the same pair of shoes, but in three different colors, each pair appears as a separate wishlist item. On the other hand, if the customer adds the same product to the wishlist multiple times, the product appears in the wishlist only once, but with an updated quantity that reflects the number of times the product was added. Customers can update their wishlists from their account dashboard. However, merchants can also update a customer’s wishlist from the Admin.