Magento Commerce, 1.14.x

Magento 1.x Software Support Notice
For Magento Commerce 1, Magento is providing software support through June 2020. Depending on your Magento Commerce 1 version, software support may include both quality fixes and security patches. Please review our Magento Software Lifecycle Policy to see how your version of Magento Commerce 1 is supported.

Google Tag Manager

Google Tag Manager is a free tool that helps you manage the many tags, or snippets of code, that are related to marketing campaign events. You can use Google Tag Manager to add tracking tags to a Magento site for audience measurement, personalization, retargeting, and search engine marketing. You can add tags on your own, without calling the IT department to make code changes. Google Tag Manager directly transfers data and events to Google Analytics Enhanced Ecommerce and other third-party analytics solutions, to produce a clear picture of how well the site, products, and promotions are performing.

The following instructions walk you through the process of setting up a Google Tag Manager account, configuring your Magento store, and creating a tag.

  • Field Descriptions

    Field

    Scope

    Description

    Enable

    Store View

    Determines if Google Analytics Enhanced Ecommerce can be used to analyze activity in your store.

    Options include: Yes / No

    Account type

    Store View

    Determines the Google tracking code that is used to monitor store activity and traffic. Options include:

    Universal Analytics

    Google Analytics

    Google Tag Manager

    Container Id

    Store View

    If Google Tag manager is already installed and configured for your store, the Container ID appears automatically in this field.

    List property for the catalog page

    Store View

    Identifies the Tag Manager property associated with the catalog page. Default value: Catalog Page

    List property for the cross-sell block

    Store View

    Identifies the Tag Manager property associated with the cross-sell block. Default value:Cross-sell

    List property for the up-sell block

    Store View

    Identifies the Tag Manager property associated with the up-sell block. Default value: Up-sell

    List property for the related products block

    Store View

    Identifies the Tag Manager property associated with the related products block. Default value: Related Products

    List property for the search results page

    Store View

    Identifies the Tag Manager property associated with the search results page. Default value: Search Results

    “Internal Promotions” for promotions field “Label”

    Store View

    Identifies the Tag Manager property associated with the labels for internal promotions. Default value: Label