Activates Google Analytics for the store view. Options: Yes / No
Determines the type of Google Analytics account. Options:
The new and enhanced Google Analytics has additional custom dimensions and metrics.
The standard “Classic” Google Analytics is soon to be discontinued.
See field descriptions below.
The account number, or tracking code, that was assigned when you created your Google Analytics account.
Enable IP anonymization
To protect the identity of the visitors to your site, the geographic portion of each IP address is rendered as anonymous before the data is sent to Google. Options: Yes / No
According to Google, anonymizing IP addresses can reduce the accuracy of geographic data in the Analytics report.
Google Analytics (with Google Tag Manager)