Magento 1.x Software Support Notice
For Magento Commerce 1, Magento is providing software support through June 2020. Depending on your Magento Commerce 1 version, software support may include both quality fixes and security patches. Please review our Magento Software Lifecycle Policy to see how your version of Magento Commerce 1 is supported.
Variables are reusable pieces of information that can be created once and used in multiple places, such as email templates, blocks, banners, and content pages. Your Magento store includes a large number of predefined attributes, and also gives you the ability to create your own custom variables.