The term navigationThe primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store. refers to methods shoppers use to move from one page to another in your store. The main menu, or top navigation of your store is primarily a list of categories. The category structure of your catalog is the main way people find products in your catalog. You will also find categories in the breadcrumbA navigation aid that helps the user to keep track of their location within your store. trail that runs across the top of most pages, and in the layered navigation that appears on the left side of some two- or three-column pages. These are all examples of how categories can be used to navigate throughout your store.
For a product to be visible in your store, it must be assigned to at least one category. Each category can have a dedicated landing page with an image, static block, a description, and list of products. You can also create special designs for category pages that become active for a specific period of time such as for a holiday season or promotion.