Magento Open Source, 1.9.x

Magento 1.x Security Patch Notice
For Magento Open Source 1.5 to 1.9, Magento is providing software security patches through June 2020 to ensure those sites remain secure and compliant. Visit our information page for more details about our software maintenance policy and other considerations for your business.

Increase Average Order Value (AOV)

Magento Open Source provides a range of tools to help you tailor the shopping experience, and encourage your customers to put more items in their shopping carts and spend more money.


Magento's catalog and shopping cart price rules let you create promotions that kick into gear when a set of conditions is met.


Create limited-time offers and coupons that customers can scan with their phone and apply to a purchase.

Product Suggestions

Another way to increase AOV is to offer suggestions for related products and opportunities to up-sell and cross-sell at strategic points along the path to conversion.

User Permissions & Roles

Restrict access to data in the Admin on a “need to know” basis. Create multiple admin roles for read-only or and editing privileges. Track and review all activity at a granular level to specific stores and websites.