Magento Open Source, 1.9.x

Creating a Page

Most pages are designed to be read by search engines first, and by people second. Keep in mind the needs of each of these two very different audiences when choosing the page title, URL key, and meta data, as well as when writing the content. The process of adding a new page to your store is essentially the same for adding a new home page, or any other type of page. You can include text, images, blocks of content, variables, and widgets.