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Use the General tab to enter information about the product. In addition to providing basic information about the product, this section determines the product's visibility in the catalog and search.

The selection, order, and grouping of the fields is determined by the attribute set that was used to create the product. As a result, the product attributes might differ from what is shown in the example.

General Information
  • Button Descriptions



    Create New Attribute

    Gives you the ability to create a new attribute while working in product edit mode. Although you can save the new attribute, it is not automatically included in the attribute set that is associated with the current product.

    WYSIWYG Editor

    Opens the editor so you can format the description fields with HTML. The frontend properties of the description attributes must set to allow HTML.

  • Field Descriptions





    Store View

    (Required) The name of the product you want to appear in catalog. The name is also used to auto-generate the URL Key.


    Store View

    (Required) The main product description that appears on the product page.

    The text should be plain ASCII text. HTML tags can be used to format the description if permitted by the attribute properties.

    Do not paste text directly from a word processor, because the text might include print control codes that will not render correctly. To strip out any control codes, save the file as a .txt file before copying and pasting the text into the product description.

    Short Description

    Store View

    (Required) Depending on the theme, the Short Description might appear on catalog pages. Because of its length, it is often used for RSS feeds.



    (Required) The Stock Keeping Unit is a unique identifier for each individual product or service provided.



    (Required) The weight of the product is a decimal value used for shipping calculations, and refers to the standard measurement system used by shipping carriers in your locale. In the United States, weight is measured in pounds and ounces, whereas countries on the metric system measure weight in grams and kilograms.

    Set Product as New from Date


    Sets the beginning date for the range of time the product is featured in the “New Product” block on the Home page. The date can be typed directly into the box, or selected from the calendar.

    Set Product as New to Date


    Sets the ending date for the range of time the product is featured in the “New Product” block on the Home page.



    (Required) The Status indicates when the product is ready to be offered for sale in your store. Options include: Enabled / Disabled.

    URL Key

    Store View

    Determines the online address of the product. It is added to the base URL of the store, and appears in the address bar of a browser.

    The URL Key should be all lowercase characters, with hyphens instead of spaces. Magento initially creates a default, “search engine friendly” URL, based on the product name.

    Do not type the suffix .html in the URL Key, because use of the suffix is controlled by your store configuration. To learn more, see , SEO URL Options.


    Store View

    (Required) Determines the level of visibility the product has throughout the store. Options include:

    Not Visible Individually

    The product may be associated with a one-to-many product, but is not listed in the catalog.


    The product appears in the catalog listing, but is not included in Search results.


    The product appears in search results, but is not listed in the catalog.

    Catalog, Search

    The product is listed in the catalog and search results.

    Country of Manufacture


    Select the manufacturer of the product. To add new options to the list, see Manage Label / Options.