Magento Marketplace User Guide

Business Review Guidelines

Business Review ensures that each extension solves a business problem and delivers rich and unique functionality.

Utility: Provide distinct functionality

  • Extension addresses a business need by solving an issue or enhancing existing functionality.
  • Any extension that does not serve a useful purpose will be rejected.

Relevancy: Solve a common problem

  • Create an extension that addresses a specific business case or solves a common problem faced by Magento merchants.
  • Take a survey to see what extensions are already available on Magento Marketplace.
  • Differentiate your extension from other solutions. Be innovative, and do not copy ideas from other developers.

Appeal: Generate broad interest with sustained drawing power

  • Create an extension that has broad appeal.
  • Your extension might be rejected if it appeals to only a small number of merchants.

Promotion: Establish yourself as a strong partner

  • Be your own cheerleader.
  • Create case studies that show the traction you have with merchants, and tell success stories of merchants who use your extension.
  • Establish yourself as a strong partner. Work closely with the Marketplace team to help us highlight your work.
  • If there is an apparent lack of interest in your extension, we will review any issues with you. If after a period of time the level of interest does not improve, the extension might be removed from Magento Marketplace.