Magento Open Source 2.2.x

Marketing Menu

The Marketing menu provides access tools for managing promotions, communications, SEOSearch Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors., and user-generated content.


Marketing Menu

To display the Marketing menu:

On the AdminThe password-protected back office of your store where orders, catalog, content, and configurations are managed. sidebarThe right or left column of a two-column page layout., tap Marketing.

Main Sections

Promotions

Create catalog and cart price rules that trigger discounts based on a variety of conditions. Set up promotions that spring into action when the required conditions are met.

Communications

Customize all notifications sent from your store. Create newsletters and publish RSS feeds.

Social

Connect your store to Facebook.

SEO & Search

Analyze search terms and synonyms to help customers find products in the store, manage meta data, and create a site map. Use redirects to manage URL changes and avoid broken links.

User Content

Leverage user-generated product reviews to create a sense of community, and increase sales.