Magento Open Source 2.2.x

Search Engine Optimization

The Search Engine Optimization section specifies the URL Key and meta data fields that are used by search engines to index the categoryA set of products that share particular characteristics or attributes.. Although some search engines ignore meta keywords, others continue to use them. The current SEO best practice is to incorporate high-value keywords in both the meta title and meta description.


Search Engine Optimization
  • Field Descriptions

    Field

    Scope

    Description

    URL Key

    Store View

    Determines the online address of the category page. The URL key is added to the base URL of the store, and appears in the address bar of a browser. In the configuration, you can either include or exclude the category URL key in the product URL.

    The URL Key should be all lowercase characters, with hyphens instead of spaces. Do not include a suffix such as .html, because it is managed in the configuration.

    Meta Title

    Store View

    The title appears in the title bar and tab of your browser, and is also the title on a search engine results page (SERPSearch Engine Results Page). The meta title should be unique to the page, and less than 70 characters in length.

    Meta Keywords

    Store View

    Relevant keywords for the category Consider using keywords that customers might use to find products in the category.

    Meta Description

    Store View

    The meta description provides a brief overview of the page for search results listings. An ideal length is between 150-160 characters in length, with a maximum of 255 characters. Although not visible to the customer, some search engines include the meta description on the search results page.