Customer segments allow you to dynamically display content and promotions to specific customers, based on properties such as customer address, order history, shopping cart contents, and so on. You can optimize marketing initiatives based on targeted segments by using shopping cart price rules and banners. You can also generate reports and export the list of targeted customers.
Because customer segment information is dynamic and is constantly refreshed, customers can become associated and disassociated from a segment as they shop in your store.
See the latest Magento eBooks to gain access to expert insight and online business resources to help develop and improve your store.