Magento Commerce, 1.14.x
Creating a Customer Segment

The process of creating a customer segment is similar to building a shopping cart price rule, except that the options also include customer-specific attributes.

  • Field Descriptions

    Field

    Description

    Segment Name

    A name that identifies the segment for internal reference.

    Description

    A brief description that explains the purpose of the segment for internal reference.

    Assigned to Website

    The single website where the segment can be used.

    Status

    Activates and deactivates the segment. Any associated price rules and banners are deactivated when the segment is disabled. Options include: Active / Inactive.

    Apply to

    Defines the customer types to which the segment is applied. The selection influences the set of conditions available for creating the segment. The setting cannot be changed after the segment is saved. Options include:

    Visitors and Registered Customers

    Includes all shoppers, regardless of whether they are logged in to an account.

    Registered Customers

    Includes only shoppers who are logged in to an account

    Visitors

    Includes only shoppers who are not logged in to an account.