Magento Commerce, 1.14.x

Product Meta Data

Your product meta data is the first level of contact with potential customers who are searching for a product. The title and description are selling tools that will either help to motivate a visitor to click your link or not. It is wise to use a descriptive title and a description that includes relevant words that a potential customer might search.

The information is read by search engines that index your site. Although Google no longer places a value on meta keywords, other search engines continue to use the information. It’s a good practice to incorporate high-value keywords in your product titles and related content.

Meta Information
Meta Information
  • Field Descriptions

    Field

    Scope

    Description

    Meta Title

    Store View

    The title appears in the title bar and tab of your browser, and is also used as the title on a search engine results page (SERPSearch Engine Results Page).

    Meta Keywords

    Store View

    Enter relevant keywords for the product. Consider using keywords that customers may use to find the product.

    Meta Description

    Store View

    Write a few sentences to describe the product. Though not visible to the customer, some search engines include the meta description on the search results page.