Websites, Stores & Views
When Magento is installed, a main website, default store, and store view are created. You can create as many additional websites, stores, and store views as you need. Within each website, you can have multiple stores, and within each store, separate views. The term hierarchyThe organization of websites, stores, and views in a Magento installation. refers to the organization of websites, stores, and views in a Magento installation.
You can set up as many websites as you need, and each can have a different domain.
A single website can have multiple stores—all are managed from the same Admin. Each store can have a different main menu, product selection, and appearance.
Store views are usually used to present the store in different languages, although they can be used for other purposes, as well. Customers use the language chooser in the header to change the store view.