Magento Open Source, 1.9.x

Google Merchant Center

Google Merchant Center helps you manage Google’s shopping tools and services from a single dashboard. In addition to the following services, you can also link Google Analytics to your Merchant Center account.

Google Shopping

Google Shopping is a commercial service that helps shoppers find products on Google, compare products, and connect with merchants.

Product Listing Ads

Your product listings can include rich information, such as product image, price, and merchant name. Whenever a user enters a search query on that is relevant to an item you are trying to sell, Google will automatically show the most relevant products along with the associated image, price, and product name.

Now that your site is verified, you can submit a sitemap to Google. You can also set up a Google Analytics account, and link it to your Merchant Center Dashboard.