All content can be viewed in terms of its shelf life, just as any product in a store. Did you know that the shelf life of social media content is less than twenty-four hours? The potential shelf life of the content you create can help you decide where to invest your resources.
Content with a long shelf life is sometimes referred to as evergreen contentContent with a long shelf life.. Examples of evergreen content include customer success stories, "how to" instructions, and Frequently Asked Questions (FAQ.) Other content is perishable by nature, such as events, industry news, and press releases. Make sure that your site has quality content of both types, so it becomes a resource to your customers.