Magento Community Edition, 1.9.x

Glossary

    A
  • The web page content that is immediately visible in the browser window; section of a page that is displayed without the need to scroll.
  • The password-protected back office of your store where orders, catalog, content, and configurations are managed.
  • The text that is displayed in place of an image when the user is unable to view the image.
  • The visible text that is anchored to another page or page section; the literal text of a hyperlink.
  • Application Program Interface: A software interface that lets third-party applications read and write to a system using programming language constructs or statements.
  • The proportional relationship between the width and height of an image.
  • A characteristic or property of a product; anything that describes a product. Examples of product attributes include color, size, weight, and price.
  • To give a service permission to perform certain actions or to access resources.
  • Product price, less coupons or discounts, plus freight and applicable taxes. The average is determined by adding the beginning cost of inventory each month, plus the ending cost of inventory for the last month of the period.
  • B
  • Business to Business: A type of business transaction between two business entities that are not the final consumers of the goods or services.
  • Business to Consumer: Business transactions between a business entity and a consumer.
  • Promotional graphics displayed either horizontally on the top of a web page or vertically on the left or right margins. Website advertisements are often displayed as banners.
  • The primary form of currency used in store transactions.
  • The base currency rate is the default for your store.
  • To perform a task or make a change to multiple items all at once, without manual repetition.
  • A special target that lets you build and/or publish multiple other targets in a single group (or "batch"). You can schedule batches to run at any time.
  • A snippet that is created out of one or more paragraphs.
  • The percentage of visitors to your site that leave without viewing any other pages.
  • A unique identity that defines a particular product or group of products.
  • A navigation aid that helps the user to keep track of their location within your store.
  • A retail business with a permanent physical location, as opposed to being entirely virtual.
  • A hyperlink that fails to send the user to its intended web page.
  • C
  • Sometimes used to describe an XML block of page layout code.
  • The canonical meta tag redirects search engines to the correct URL, when seemingly duplicate content is encountered on the server.
  • The process of converting the authorized amount into a billable transaction. Transactions cannot be captured until authorized, and authorizations cannot be captured until the goods or services have been shipped.
  • A person who opens a credit card account and is authorized to make purchases.
  • The markup standard used to apply styles to HTML elements on the page.
  • A set of products that share particular characteristics or attributes.
  • Credit Card Verification code. (See CVV)
  • The process of gathering the payment and shipping information that is necessary to complete the purchase of items in the shopping cart. In the final step, the customer reviews and places the order.
  • Content Management System: A software system that is used to create, edit, and maintain content on a website.
  • Any product type that offers customers a choice of options.
  • A marker that you can apply to different areas of your content so that some sections show up in some of your outputs but not in others.
  • A large distributed network of servers that specializes in the high performance delivery of multi-media content.
  • The art of promoting products or services by providing valuable information at no charge.
  • A marketing term that indicates a goal has been reached. If the goal is to sell a product, conversion is reached when a visitor to your site becomes a buyer.
  • The percentage of visitors who are converted into buyers.
  • A document issued by the merchant to a customer to write off an outstanding balance because of overcharge, rebate, or return of goods.
  • A navigation link that lets you connect text in one topic to another topic (or a bookmark within a topic). Cross-references let you create "automated" links that are based on commands you provide. This allows you to keep links consistent and change them in just one place by using the "xref" style.
  • Cascading Style Sheets: A style sheet language that controls the appearance of HTML documents; a way to control the appearance of text, graphics, lists, links, and all other elements on a web page.
  • Comma Separated Values: A type of file used to store data values which are separated from each other by commas.
  • Card Verification Method: A way to verify the identity of the customer by confirming a 3-digit or 4-digit credit card security code with the payment processor.
  • The Card Verification Value, also known as the Card Security Code, provides an additional level of security for online transactions.
  • D
  • The address of a website on the web; what the customer types in their browser address bar to access the store.
  • A shipment where the sender and recipient are in the same country, and no international borders are crossed.
  • The process for subscribing email recipients by requiring them to take a secondary step to confirm that they want to receive emails.
  • A feature that lets you "scrunch up" content in your topic. The content is expanded (and therefore displayed) when the end user clicks a link.
  • A web page that displays different content depending on the user request.
  • A link to an image that contains a relative reference to the file location in media storage.
  • E
  • Entity Attribute Value
  • Content with a long shelf life.
  • F
  • Frequently Asked Questions.
  • Short for favorites icon; a 16x16 or 32x32 pixel icon associated with a website; is displayed in the browser address bar and next to the site name in a bookmark list.
  • Software that is used to read syndicated content from RSS feeds.
  • Freight On Board: A shipping term indicating who is responsible for paying transportation charges.
  • A comment that is used to explain a specific area of the text. Both the area in the text and the comment contain a number or symbol that ties the two together. A footnote (or endnote) comment can be placed at the end of a page, document, chapter, section, or book.
  • Properties that determine the presentation and behavior of an attribute from the standpoint of the customer in your store.
  • The process of managing customer shipments.
  • G
  • A transaction bridge between a customer and a payment processing service that is used to transfer money between the customer and the merchant.
  • The difference between the cost and price of a product.
  • H
  • In programming, a name used to reference an object.
  • The organization of websites, stores, and views in a Magento installation.
  • The first home page a visitor sees when they access your website URL. Considered the most important page on your website according to search engine indexing.
  • HyperText Markup Language: A standard for tagging and structuring text, images, videos, and other media on a web page.
  • I
  • A shipment where the sender and recipient are in different countries, and international borders are crossed.
  • A document that provides a detailed description of a purchase, including products purchased, quantity, price, shipping cost, sales tax, and total.
  • J
  • A scripting language used with HTML to produce dynamic effects and interactions on web pages.
  • A popular JavaScript library that is often used to create dynamic and responsive effects.
  • K
  • A term or phrase used in a search to filter for content that is of significant importance to that term or phrase.
  • L
  • Linux / Apache / MySQL / PHP
  • A page on your site where a visitor arrives after clicking a link or advertisement.
  • The visual and structural composition of a page.
  • A specific set of XML instructions that determines how the page is constructed.
  • The value and authority transferred from one web page to another via hyperlinks (or links). Link juice affects a website’s page rank, a factor used to rank a search engine results page.
  • A flexible approach to web design that specifies the size and position of elements as percentages rather than as exact measurements in pixels.
  • The order scripts are loaded into memory. To work correctly, some scripts must be loaded before others.
  • A set of configurations that defines the user’s language, country, tax rate, and other settings.
  • The process of signing into an online account.
  • M
  • The amount subtracted from the original price of a product.
  • A percentage added to the cost of an item to determine the retail price.
  • A dedicated space on the content delivery network for your store's assets.
  • An account with a bank or financial institution that makes it possible to accept credit card transactions.
  • Information in a web page that is not displayed on the page itself, but is used by search engines to determine the page title, description, and page keywords.
  • N
  • The primary group of web page links that a customer uses to navigate around the website; the navigation links to the most important categories or pages on an online store.
  • O
  • The process by which a user consents to receiving emails from an online store.
  • P
  • A document that is usually included in a shipped package that describes the contents. Packing slips do not include financial or account information.
  • The path a prospect follows that leads to a sale.
  • An application that helps merchants meet PCI- DSS requirements.
  • A service that charges your customers’ credit cards and sends the funds to your merchant account, for deposit into your business bank account.
  • Payment Card Industry: Refers to debit and credit cards and their associated businesses.
  • A document that explains the merchant’s policies for handling customer information.
  • A written sales contract between a buyer and seller that describes the merchandise or service to be purchased from a vendor.
  • R
  • A method used to alert browsers and search engines that a page has been moved. 301 Redirect: Permanent change 302 Redirect: Temporary change
  • A hyperlink that includes only the address of the linked page that is relative to the linking page, rather than the full URL.
  • A document that explains the merchant’s rules regarding the return of products by customers.
  • A file placed on a website that tells search engine crawlers which pages not to index.
  • Really Simple Syndication: A technology that creates web content syndication and allows web users to subscribe to product feeds, websites, and blogs.
  • S
  • Software as a Service: A software delivery model where the vendor provides the software and hosting environment, and customers pay for the service by subscription or per use.
  • A CSS pre-compiler that provides organizable, reusable CSS.
  • Information that is used by the SSL protocol to establish a secure connection.
  • Search Engine Optimization: The process of improving a website’s search engine rankings in order to increase valued visitors.
  • Search Engine Results Page
  • Settlement occurs when the acquiring bank and the issuer exchange funds and the proceeds are deposited into the merchant account.
  • A company that transports packages. Common carriers include UPS, FedEx, DHL, and USPS.
  • A grouping of products that the customer wishes to purchase at the end of their shopping session.
  • The right or left column of a two-column page layout.
  • "Single-Sourcing" is a fancy term that means something very simple—to produce multiple outputs from one source.
  • A page that provides search engines with an efficient, alternate route through your site.
  • Stock Keeping Unit: A number or code assigned to a product to identify the product, options, price, and manufacturer.
  • A pre-set chunk of content that you can use in your project over and over. Snippets are similar to variables, but snippets are used for longer chunks of content that you can format just as you would any other content in your topic. In snippets, you can also insert tables, pictures, and whatever else can be included in a normal topic.
  • A tag that is used to group inline elements to format them with styles. A span tag doesn't perform any specific action; it simply holds the attributes (e.g., font size, color, font family) that you apply to inline content.
  • A promotional page with a product or advertisement; normally displayed before the home page.
  • A validation and security mechanism that identifies the merchant and encrypts credit card and other sensitive information.
  • A fixed content block that can be displayed on various content pages in a store.
  • Content that does not change frequently. See also dynamic content.
  • An element that contain pre-set formatting properties. You can apply style classes to your content to change the way it looks. Using style classes instead of direct (or "inline") formatting helps you work faster, more efficiently, and with more consistency in your topics. If you need to make changes to the formatting in the future, you do not need to change the formatting in each topic (as you would with direct formatting). Instead, you only need to change the formatting properties for that style in the appropriate stylesheet.
  • T
  • A group of intersecting columns and rows that you can add to a topic for various purposes, such as comparing one thing with another or giving field descriptions for a software dialog.
  • One "instance" of an output type. When you build your final output, you are essentially building one or more of the targets in your project.
  • A snippet that is created out of a portion of one paragraph.
  • A package that contains graphics and appearance information, and customizes the look and feel of the store.
  • A chunk of information about a particular subject. Topics are the most important part of a project. Everything else is contained within  topics (e.g., hyperlinks, text, pictures) or points toward topics (e.g., table of contents, index, browse sequences). The very reason end users open a Help system is to find information, a little direction. They find that help within individual topics.
  • An automated email message that is sent in response to a specific event or transaction.
  • U
  • Uniform Resource Locator: The unique address of a page on the internet.
  • Refers to the degree to which a product or service is easy to use by its customers.
  • V
  • A pre-set term or content that you can use in your project over and over. Variables are similar to snippets, but variables are used for brief, non-formatted pieces of content (such as the name of your company's product or your company's phone number). There are different kinds of variables: (1) those you create, (2) system variables, (3) Heading variables, or (4) Running HF variables for page headers and footers in printed output.
  • A term used in retail to describe the art and science of floorplan development and the multi-dimensional presentation of products.
  • W
  • A prepared snippet of code that adds functionality and/or dynamic effects to your store.
  • What You See Is What You Get: An editor that displays formatted text as it will appear in its final published form.
  • X
  • Extensible Markup Language: A markup format derived from SGML that it used to format information for publication and distribution.
  • The window in the Flare interface where you can add content and formatting to elements such as topics and snippets.